About us

Innovate Go2 Market brings the best of both worlds:

  • Local Iranian insights combined with international best practices

  • Broad expertise of International and Iranian B2B and B2C markets and well connected to a large network of local companies

  • Proven track record of route-to-market strategies and improved market development performance

In our Tehran office we currently employ a staff of 8 FTE’s.Staff profiles and organization chart are available on request.




CEO of Innovate


Managing Partner & international business development director

  • Brand management, branding strategies, brand architecture and communication strategy consultant
  • Marketing management and sales development consultant, specialized in FMCGs

  • Dutch national
  • Co-founder of Go2Market by innovate
  • Managing partner of Innovate in Europe based in Amsterdam


Innovate, as a pioneering Iranian strategic brand management consulting firm, was established in 2006 to provide professional consulting services on strategy, branding, marketing and advertising in Middle East.

Innovate supports companies in developing sustainable growth strategies and brand management in their home market, often as a sound jumping board for going international.

Affiliated with InnovationWins – consulting company, based in The Netherlands

Strategic Alliance with VivaldiPartners

Strong links with world class strategy and brand consultants around the world and authorized affiliation for Vivaldi Partners in ME

Founder of International Brand Conference, the most renowned branding event in Iran

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Publication of Brand Management Magazine and several books on brand management in Iran.

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Member of Iran Market Research Association