The professional brand management magazine, a first in the nation, was designed and published by Dotic Group in 2008.

The magazine contains articles, case studies, interviews and reports related to the domains of brand, brand management, brand evaluation, brand positioning, brand communication and advertising; it also introduces the latest related books and provides a fresh look at brand management.

Since its launch, The magazine has quickly found a unique position among senior managers, specialists, marketers, administrators and students, who use it as a reference point in researches and brand studies. The magazine has also become a highly trusted publication for leading brands to advertise their goods and services.